This article was written 小萝莉影视鈥檚 news partner and republished with permission.
Anyone interested in getting their 听辞谤 聽should buy now because store District Line Co. is going out of business.
The one-woman clothing company based in Cherrydale is planning to shut down by July after the rest of the inventory is sold off.
Lisa McLaughlin, the store鈥檚 founder, said as the store passed its five year anniversary in April, she discovered that she鈥檇 for the business.
鈥淭hat surprised me,鈥� McLaughlin told ARLnow. 鈥淚 looked at stuff coming up, like we were going to need to rebrand or rename, so it was kind of a combination of things but mainly I just realized on a business level that it鈥檚 a lot of work to continue growing a brand. You have to have a passion to do that, and I just felt like I wasn鈥檛 the right person to do that.鈥�
McLaughlin said one of the early mistakes was not trademarking the company鈥檚 name, so she was in conflict with similarly named companies and often received reviews meant for the other companies.
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鈥淚 loved doing business in Arlington,鈥� McLaughlin said. 鈥淲hen I started this company we made about four shirts and did one event. I didn鈥檛 know if anyone was going to get this concept. But people loved their neighborhoods. The Arlington community was very supportive.鈥�
In retrospect, McLaughlin said she would have hired someone to help manage the company.
鈥淚 would set it up differently,鈥� McLaughlin said. 鈥淚鈥檇 have hired at least one person, even if it鈥檚 part time, to help with day to day. I鈥檇 have spent time on a business plan and think through how will I actually use my hours on what things.鈥�
District Line Co. is currently working on selling off its inventory in a farewell sale. McLaughlin said anyone using the code 鈥渇arewell25鈥� on the will receive a 25 percent discount on merchandise.
Image via District Line Co.
