WASHINGTON – There’s a new way to keep cool and some might think it’s hot.
Japanese firm Triumph has unveiled the “Ice Bra,” a ladies’ undergarment with built-in gel ice packs. And, with the record-breaking temperatures last summer, the new garment may come in handy.
Toshiko Masuda, a spokeswoman for Triumph, says the idea originally came about after the Fukushima crisis. The entire nation is expected to have a shortage of electricity, and the company wants to help find ways to keep cool while conserving energy.
“Companies and families now have to deal with higher electricity bills,” Masuda told , “So we decided on this theme as we felt we had to increase awareness of saving electricity.”
But while the feminine support device has a practical idea behind it, the makers haven’t sacrificed . Each cup looks like a fish tank, it comes with a tiny fan and there’s even a sprig of mint attached.
Now, if only it had .
小萝莉影视’s David Burd and Lacey Mason contributed to this report. Follow and on Twitter.
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