Q: What new scams should I be watching for this holiday shopping season?
A: Scammers never take holidays 鈥 in fact, they treat the shopping season like their Super Bowl. While fake shipping notices and phony giveaways aren鈥檛 new, the聽way聽scams are being delivered has evolved in ways that are catching even careful consumers off guard. Here are some of the latest tricks gaining traction and how to protect yourself.
Fake stores built with artificial intelligence
Criminals are using AI to create 鈥減erfect鈥 knockoff shopping websites. They steal product photos, generate realistic reviews and even copy customer-support pages from real retailers. The sites may look flawless, but the URL gives it away 鈥 an extra dash, an added word or an unusual domain, such as 鈥.shop鈥 instead of 鈥.com鈥 is often the only clue.
Influencer scam videos
Fake deals are being pushed through short videos on social media using stolen or manipulated clips of real celebrities and influencers. The posts promise an 鈥渆xclusive code鈥 or a limited-time deal, then they funnel you to a fake store built to steal your card number.
If a special code is provided, don鈥檛 click on any links 鈥 go to the store鈥檚 website yourself and type in the code to validate the offer yourself.
QR code traps
QR scams are no longer just in emails. Stickers are now being placed over legitimate QR codes at parking meters, store windows, and even restaurants. Scanning the code sends you to a fake payment page or login screen.
Any QR code that triggers a payment, login or personal info request should be treated as suspicious.
Hyper-real delivery messages
Fake shipping notices have improved dramatically. Today鈥檚 scam texts display perfect branding, working tracking pages and realistic order numbers. Some even pull your name or location from data breaches to make the message feel personalized.
Legitimate delivery services won鈥檛 ask for credit card numbers, passwords or 鈥渧erification payments鈥 by text or an unsolicited email.
AI voice impersonation
One of the most alarming trends is voice cloning. Scammers can now replicate the voice of a family member after harvesting short clips from social media.
Panic calls claiming an emergency or a failed gift purchase are designed to short-circuit rational thinking. If the call demands urgency or secrecy, hang up and independently verify the situation through other communication channels.
Gift card manipulation
Holiday gift cards remain a prime target. Some sites pose as balance-check tools and steal card numbers. Others offer 鈥渂onus card deals鈥 designed to lure you into giving up the gift card ID information.
No legitimate company will ever ask you for the full gift card number plus the scratch-off PIN on the back.
Malicious 鈥榮hopping tools鈥
Fake browser extensions promise coupon magic or AI shopping assistants. What they really deliver is data theft. Only install add-ons from official app stores or trusted financial resources.
Return and refund scams
Scammers now exploit the chaos of returns with fake 鈥渞efund failed鈥 or 鈥渧erify payment method鈥 emails. If you didn鈥檛 request a return, treat any refund notice as fraudulent and log into your account directly 鈥 don鈥檛 click links.
A few seconds of caution can save you from weeks of regret.
Ken Colburn is founder and CEO of . Ask any tech question on or .
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