Project B, the new global women’s and men’s basketball league, has named former Atlanta Hawks general manager Landry Fields as its head of men’s basketball.
The league made the announcement Thursday morning, adding that Fields will oversee men鈥檚 player recruitment and team operations and work closely with the league’s chief basketball officer Alana Beard.
鈥淟andry understands the game from every angle,鈥� Beard, the No. 2 pick in the 2004 WNBA draft, said in a statement distributed by the league. 鈥淗e鈥檚 been a player, he鈥檚 built teams, and he knows culture doesn鈥檛 happen by accident.”
The league has already started rolling out its women’s circuit, and so far about a dozen women’s basketball players have said they鈥檒l be participating, including Dallas Wings rookie , former WNBA MVP , , Jonquel Jones, Jewell Loyd and Seattle Storm rookie Awa Fam. Many young players from around the world are also expected to play.
Project B will feature six teams with 11 players and plans to barnstorm across Europe and Asia. Valencia, Spain, and Tokyo have already been announced as two of the host cities. It will debut early next year, with the men’s and women’s circuits running together from January-April.
Fields played five seasons in the NBA with the New York Knicks and Toronto before becoming a fast riser off the court. He took a scouting position with San Antonio in 2016 and joined the Hawks as assistant GM in 2020. He was Atlanta’s GM from 2022-25.
His role with Project B will include identifying top talent and rising stars on the men’s side, much like the women’s circuit has done.
鈥淲hat drew me to Project B was the ambition,鈥� Fields said in a statement provided by the league. 鈥淧roject B has brought together some of the world鈥檚 top athletes. I鈥檝e known Nneka Ogwumike since Stanford, and she鈥檚 exactly the kind of culture setter you want to build with. When you combine leaders like Nneka with global stars like Azzi Fudd and Awa Fam, you see a platform that鈥檚 investing in the future of the sport. I鈥檓 excited to work closely with players to shape where the game goes next.鈥�
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